Oyuna B. Balchindorzhieva

Mariya V. Zolkhoeva

• Occupation: Associate Professor
• Affiliation: Banzarov Buryat State University
  
• Address: Russian Federation, Ulan-Ude

This paper examines the problem of the own cultural identity maintenance in the context of modern processes of globalization, informatization and digitalization, so as the development of digital modernity in China. The article emphasizes such a feature in the process of formation of digital modernity in Chinese society as the actualization of tradition in modern digital culture. This feature manifests not as the archaization of culture and restoration of the past but as a harmonious interweaving of the modern with the traditional, the Western with the Chinese. The paper suggests that the possibilities for the synthesis of tradition and innovation are inherent in the very origins of Chinese civilization. The holistic worldview that has been repeatedly considered by the researchers of Chinese culture and philosophy is also of great importance. The authors considered it necessary to reflect the ideology of holism in the form that means ‘to be in agreement, having different views’, ‘striving for harmony while maintaining differences’.