RAS PresidiumВопросы истории естествознания и техники Voprosy istorii estestvoznaniia i tekhniki

  • ISSN (Print) 0205-9606
  • ISSN (Online) 2713-041X

The russians' consumerist attitudes

PII
S0236-20070000616-8-1
DOI
10.7868/S70000616-8-1
Publication type
Article
Status
Published
Authors
Volume/ Edition
Volume / Issue 1
Pages
132-136
Abstract
The consumerist attitudes of the three age groups of the Russian citizens are examined. The attitudes towards brands, market competence and the use of the modern consumption means and ways are considered building on the author's research "The change in consumption patterns under the World financial crisis" conducted in 2010. The author thinks that in nowadays Russia the social and cultural space of the "consumer society" is rather limited and accented towards the youngest age group
Keywords
CONSUMER ATTITUDES, BRANDS, MARKET COMPETENCE, MODERN CONSUMPTION MEANS AND WAYS, AGE GROUPS
Date of publication
01.02.2011
Year of publication
2011
Number of purchasers
1
Views
1174

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At the Ministry of Education and Science of the Russian Federation

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