- PII
- S0236-20070000616-8-1
- DOI
- 10.7868/S70000616-8-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 1
- Pages
- 132-136
- Abstract
- The consumerist attitudes of the three age groups of the Russian citizens are examined. The attitudes towards brands, market competence and the use of the modern consumption means and ways are considered building on the author's research "The change in consumption patterns under the World financial crisis" conducted in 2010. The author thinks that in nowadays Russia the social and cultural space of the "consumer society" is rather limited and accented towards the youngest age group
- Keywords
- CONSUMER ATTITUDES, BRANDS, MARKET COMPETENCE, MODERN CONSUMPTION MEANS AND WAYS, AGE GROUPS
- Date of publication
- 01.02.2011
- Year of publication
- 2011
- Number of purchasers
- 1
- Views
- 1174