Advertising in China: its creators and consumers

Gao, Juan; Savelieva, Olga

RAS PresidiumВопросы истории естествознания и техники Voprosy istorii estestvoznaniia i tekhniki

ISSN (Print) 0205-9606

ISSN (Online) 2713-041X

Advertising in China: its creators and consumers

PII

S0236-20070000616-8-1

DOI

10.7868/S70000616-8-1

Publication type

Article

Status

Published

Authors

Juan Gao

Olga Savelieva

Volume/ Edition

Volume / Issue 2

Pages

63-76

Abstract

The history of Advertising in China is considered in a broad social and cultural perspective. Specific examples of how creation and consumption of advertising products is shaped by Chinese mentality, moral and aesthetic norms, tradition and customs. The text is illustrated with examples of Chinese advertisements.

Keywords

ADVERTISING, SOCIAL AND CULTURAL FACTORS OF ADVERTISEMENT FUNCTIONING, CHINESE MENTALITY, TRADITION, CHINESE PEOPLE CUSTOMS

Date of publication

01.04.2012

Year of publication

2012

Number of purchasers

Views

1247

References

GOST	Gao J., Savelieva O. Advertising in China: its creators and consumers // Chelovek. – 2012. – Issue 2 C. 63-76 .
MLA	Gao, Juan, Savelieva, Olga "Advertising in China: its creators and consumers." Chelovek. 2 (2012).:63-76.
APA	Gao J., Savelieva O. (2012). Advertising in China: its creators and consumers. Chelovek. no. 2, pp.63-76

RAS PresidiumВопросы истории естествознания и техники Voprosy istorii estestvoznaniia i tekhniki

Advertising in China: its creators and consumers

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References

Индексирование

RAS PresidiumВопросы истории естествознания и техники Voprosy istorii estestvoznaniia i tekhniki

Advertising in China: its creators and consumers

You can

References

Индексирование

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